Altria Philip Morris Changes STARS Report Multicat Data Format

Altria Philip Morris Changes STARS Report Multicat Data Format

Altria Philip Morris changes STARS program requirements for MSA Multicat tobacco data reporting.

Tobacco wholesale distributors who reporting to Altria through MSAi Multicat data reporting are required now to report three new measures for the detailed reporting of product returns, including Floor Returns, Saleable Returns and Unsaleable Returns. This change is effective starting Jan 2016.

4 Reasons Tobacco Distributors Should Enroll in Manufacturer Trade Programs

4 Reasons Tobacco Distributors Should Enroll in Manufacturer Trade Programs

Marketing data is important to tobacco manufacturers. Manufacturers use sales and inventory data to initiate marketing campaigns or adjust manufacturing of brands. As a result, manufacturers’ marketing teams are very interested in up-to-date distribution numbers of their brands, such as when and to whom their brands were shipped.

What is MultiCat MSA Category Code?

What is MultiCat MSA Category Code?

The MSA Category Code on the Brand Identification record is a predefined category code to classify the SKU by product type. MSA Category Code must be supplied for all tobacco, candy & grocery products reported to MSA on the combined cigarette and MST data file. This information is supplied during the enrollment process. A partial listing of MSA Category Codes for tobacco, candy & grocery products products are listed below.

Why brands sales data is important to big manufacturers?

Why brands sales data is important to big manufacturers?

Manufacturers need reliable and accurate data about their products. How much of their brands sold and where it was sold is important information to manufacturers' marketing management.

Measuring and analyzing consumer demand is framework of marketing decision making. Manufacturers needs sales data as soon as possible so they can react to demand analysis results by adjusting manufacturing assembly lines, adjust prices, or start or stop brand discount promotions.

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